To Sell Is Human: The Surprising Truth About Moving Others
Author: Dan Pink
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Evan's Review: As always, Dan takes a complex idea and shines a different light on it. In To Sell is Human, Dan show's us the social science behind the art of selling. He shares great (and sometimes funny) stories and makes it clear to the reader that everybody sells. Favourite quote: “A world of flat organizations and tumultuous business conditions – and that’s our world – punishes fixed skills and prizes elastic ones.”
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